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Our brand promise

We make superior-tasting coffee experiences accessible to you.
Our brand promise

In a world where coffee quality and preparation is not always equal, we at Van Houtte offer you consistently superior coffee crafted with proper know-how to make sure your coffee experience is always superior-tasting, no matter where you are.

Our goal is to help you discover and develop your coffee palate and culture to expand your coffee experience.

We deliver on this promise by:
  • Offering you the widest range of superior-tasting premium coffees  to choose from.
  • Making our coffees available to you at home (through retailers and online ), at work, in our café-bistros and in our coffee stations in retail and public places everywhere.
  • Helping you explore your coffee palate in innovative and inviting ways, such as our Coffee Profile Quiz .
  • Nurturing your passion for coffee and its culture by sharing our know-how, insights and stories, and by inviting you to live coffee events.

We see coffee as a whole world of tastes and social-cultural experiences. Let yourself be inspired by Van Houtte’s Master Roaster, and be guided along wonderful journeys through this amazing world of coffee.

Franchise opportunities

Franchise opportunities

Are you an ambitious person looking for a business opportunity? Why not join the Van Houtte café-bistro family and benefit from all we have to offer?

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All about Van Houtte

For nearly 100 years, Van Houtte has been a coffee pioneer, perfecting roasting methods and helping customers understand their unique coffee profile. Find out more about Van Houtte’s history, innovations, and commitment to a premium and accessible coffee experience.

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