Van Houtte® Recognized as an Iconic Canadian Brand
Van Houtte® has been recognized as an iconic Canadian brand by global brand consultancy Interbrand Canada.
Van Houtte® was recognized as one of the 150 companies, organizations and institutions that ‘make us authentically Canadian’ in “The Interbrand 150: Iconic Canadian Brands Report: Our Time to Grow”, released in honour of Canada’s 150th.
Van Houtte® has been part of the Canadian fabric for close to a century, founded by Albert-Louis Van Houtte in 1919 who opened his first fine grocery store in Montreal where he focused on his true passion: coffee. With its commitment to high-quality coffee and a European single-batch roasting process – using the same expertise and know-how instilled by its founder – the Van Houtte® brand continues to deliver on Albert-Louis’ desire to bring people the perfect coffee blends, every day.
“We are honoured that Van Houtte® has been recognized as a Canadian iconic brand. Our high quality coffees are still roasted in Montreal, and this recognition truly celebrates our Canadian heritage,” says Caroline Losson, Vice-President, Marketing, Keurig Canada. “We are proud of the passion and love Canadians have for the brand and are excited to continue to innovate – including continuing to roll out Van Houtte-branded recyclable K-Cup® pods across Canada.
With more than 50 different blends, available in various formats like K-Cup® pods, ground coffee or whole beans, Van Houtte® gives each coffee a unique flavour and character of its own. To choose the coffee that best suits your palate, we invite you to try our coffee selection tool and enjoy the taste of a true iconic brand.